Use business cards to your full advantage. Take them everywhere you go—in your car, on your desk, and in your wallet. Don't forget to put them on every bulletin board in town and have some with you if you see that your cards have all been taken from a location that you frequent. Use both sides for valuable information. Be creative in distribution such as leaving one with a tip when you eat out or in a library book. Hand them to clerks who know people who could use your service. If someone gives you their business card, send them a short note or email within 48 hours of meeting them to keep your name fresh in his or her mind.

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